Unlocking Playlist Success: Crafting Song Pitches That Get Heard
- Jessica Muñiz
- Jan 27
- 2 min read
Getting your music onto playlists can feel like an uphill battle. With thousands of songs released daily, standing out to playlist curators requires more than just great music. It demands a clear, compelling pitch that grabs attention and convinces curators your song belongs on their list. Recently, I presented a strategy on this topic at the NAMM Show, focusing on how artists can craft song pitches that get heard. This post shares key insights from that presentation, along with practical tips and examples to help you improve your pitching skills and increase your chances of playlist success.
Why Song Pitches Matter More Than Ever
Playlists have become one of the most powerful tools for music discovery. Spotify, Apple Music, and other streaming platforms rely heavily on playlists curated by both algorithms and humans. While algorithms suggest songs based on listening habits, human curators decide what fits their playlist’s vibe and audience. Curators receive hundreds of pitches daily. Without a clear, concise, and engaging pitch, your song risks being ignored. A strong pitch acts as your song’s ambassador, explaining why it fits the playlist and why listeners will love it. It bridges the gap between your music and the curator’s needs.
To help you apply these strategies, I’ve attached the slides from my NAMM Show presentation below. They include detailed examples, templates, and tips to refine your pitching process. Reviewing these slides can give you a clearer roadmap for crafting pitches that get noticed.
Crafting song pitches that captivate playlist curators takes effort, but it can significantly boost your music’s reach. Focus on clarity, relevance, and storytelling to make your pitch stand out. Remember, every pitch is a chance to build a relationship with curators and open doors for your music. Start refining your pitch today and watch your songs find their place on the playlists that matter.
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